Tiyah Snell
Meta
Open Grid
Web Film | App Integration | Paid Social
District Silver, National Student
Advertising Competition
2022
How do you get 18 to 24 year-old Gen-Zers to see the Meta Quest 2 as a must-have device? By giving them a reason to keep coming back beyond the tech alone. To do it, we created a world inside of Meta's Horizon Worlds that empowers Gen Z as creators first, positioning the Metaverse as a blank canvas to build the community they crave.
Meta adapted this concept and launched the Horizon World's Block Party series in July 2022. Read the full plans book here.
The Grid
Designed with three venues — The Block, HQ, and The Studio — for users could connect with like-minded people, collaborate on events and activities, and explore new skills
Studio Sessions X Masterclass
In a partnership with Masterclass, The Studio offered experiential sessions to explore new
interests with world-class experts. Master it on the grid, then apply your skills IRL.
